Independent Seller Programme

Explore | Promote | Earn

Why Join the Yardy Community?

Lucrative income opportunity. Every sale generated from your promotion efforts boost your income.

The Tours, Attraction and Activities (TAA) sector of the travel industry is in growth mode. Increasing number of travelers are seeking immersive experiences and thrilling adventures.


True to our vision, To Innovate Adventures, Preserve Culture and Advance Communities, Yardy has a rich rich product portfolio and unique selling prepositions that are appealing to both local and international travelers.

Benefits:

Yardy Unique Selling Proposition

Aspect Description
Product
UNIQUE – Authentic experiences are not readily duplicated.
  • Seamless augmentation of natural, rustic environment that provide authentic immersive experiences for a variety of nature lovers and eco-culture adventurers:
  • Westmoreland rainfall is above the national average and the watersheds are preserved limestone mountains that provide a flow of high-quality water all year round. The rushing waters of the Roaring River cascades into deeper and more dramatic Cabaritta with pristine blue holes and shallow water for hiking or lounging.
  • The Georges Plain is used traditionally for farming and has vast expanses of meadows.
  • The surrounding mountains are home to a wide range of flora, fruits, curative herbs, and well-preserved rural living heritage.
Place
COMPARATIVE ADVANTAGE – Proximity and diverse product offering minimize travelling time for single or multiple experiences.
  • Proximity to resort areas: Montego Bay | Negril | South Coast
  • Improving road network: Montego Bay Bypass and South Coast Highway
  • Proximity to additional resort areas: Falmouth | Ocho Rios | Kingston
  • Proximity to Jamaica: Corporate Clients
  • 80% of tourists in Negril opt for an excursion outside of Westmoreland and Hanover because of limited options in these parishes.
Price
COMPETITIVE ADVANTAGE – Distinguished product is sold at competitive market prices.
  • Differentiated products are priced competitively.
  • Competitive prices can be leveraged for promotional packages and wholesaling.
Markets
COMPREHENSIVE - marketing and sales strategy has dynamic components that appeal to market segments.
  • Distinguished Segments of Adventurists: Soft, Moderate, and Hard
  • Nature | Culture | Gastronomy
  • Multiple Dimensions: Individuals | Family | Friends | Social & Corporate Groups
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Terms of Reference

Independent Sellers Will:

  1. 1. Register
  2. 2. Attend and participate in ISP training workshops
  3. 3. Leverage or augment own marketing and selling channels to sell Yardy product via a unique QR Code
  4. 4. Utilize Yardy resources only for the purpose intended: to create and maintain a positive brand
  5. 5. Sell standardized products as displayed on yardyadventures.com or communicate directly
    with Manager, Planning and Market Relations for customized groups

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